Apparel

You may have seen Evan wearing the BRCC Keystone hat. Now you can, too. Some hats are made to stand out, others are designed with lethal simplicity. Our everyday Keystone hats fit the latter mold.

The arrowhead is lethal; making first contact with the target, it creates a wound cavity through which the rest of the arrow travels. At BRCC, we believe in being the arrowhead — leading by example, standing by our principles, and drinking the best coffee

Frag out! The latest shirt from BRCC features the only kind of grenade you'll want to hold on to a coffee bean grenade. Pull the pin, grind it up, and brew yourself the best cup of coffee Canada has to offer.

For the love of coffee and country. Sometimes in that order...



Keep the Maple leaf close to your Canadian heart with this tri-blend, high quality shirt.

When you need a versatile, do-anything tank top, this ought to do the trick. It's the perfect summer tank for all things fitness to athleisure. Wear it on the town, wear it to the gym, and show your love for America's Coffee with the vintage BRCC logo.

On a dark, moonless night, Edward Teach visited us in a dream. He told us that the success of BRCC depends on the development of a t-shirt featuring Blackbeard's Flag, or he would haunt us till the day we joined him in Davy Jones' Locker.

"So where are you from?"

Make people feel stupid for asking. Only available in Canada!

These trucker hats are just as fuc*ing awesome as BRCC. Badass CAF Spade on camo with white mesh

These trucker hats are just as fuc*ing awesome as BRCC. Black with grey logo and mesh.

These trucker hats are just as fuc*ing awesome as BRCC. Black with white logo and black mesh.

Inspired by one of our most famous core roasts, the AK-47 Espresso Snapback offers a classy, subdued style and a flat brim to appease the dad hat opposition. Much like its namesake, this hat is versatile and reliable enough to take anywhere, be it mud, sa

Black Rifle Women's Coffee Saves Lives Green XL